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Artist Message
AUTHENTIC CONNECTION Our clients come to us for our successes, experience, consumer insights + authenticity within the highly endemic cultures of sports, entertainment, and fashion lifestyles. We are a great resource for anyone looking to translate these lifestyles into branding experiences across multiple consumer categories and industries. At 13THFLOOR if we’re not sketching or squeezing a mouse, we’re sitting atop motors, wheels or water. We surf, skate, snowboard, mountain bike & bmx, drive open track, game it up- online MP and on the court. We love what we do because it really is what we do, and who we hang with - core skaters, surfers, bike riders, artists and musicians. Our vast network of creatives work for, or, are sponsored by, own or are running, brands and businesses that keep us dialed into and on the pulse of these worlds. This gives us the credibility and market awareness necessary to work with clients who want to place product or promotions successfully within these selective consumer segments. You can rely on us to translate your goals into a meaningful experience for this particularly savvy and discriminating audience. 13THFLOOR has a valuable amount of experience in a real cross-section of design partners for the Action Sports, Entertainment, Music, Motorsports, Food and Toy industries. This diversity allows us to approach your project from a holistic and knowledgeable perspective. We enjoy the exchanging of ideas, we find something new and insightful evolves out of the connection made with everyone involved in each stage of every project. We know that clearly understanding your brand, your product, your audience and your objectives drives successful design. We look forward to connecting with you, bringing your ideas to life, and translating a successful experience for your tribe and your bottom line. KEEP IT KUSTOM 13THFLOOR is renowned for our expertise at crafting original, genuine, relevant and distinctively stylized brand experiences. There is a look and style inherent in creating this way, and this is what makes us truly valuable. *We call our whole process “Kustom”. Like the one-off craftsmanship of a hand built Hot Rod, or a Kustom chopped, “one-of-a-kind & good-to-find” Harley. The planning, skill in fabrication and attention to detail give you a ride like no other. This is how we treat your brand. Years of experience have taught us what works for you. Uniquely hand-crafted executions have garnered both attention and results for our clients, and, awards for the work. Whether we are revitalizing a brand or forging a new one, our Kustom approach will appropriately add value, leverage and equity to your brand. Our Kustom process and execution allows our clients to stand out from the clutter of the brand-scape and will deeply connect your brand to your tribe. So, as we like to say, “Keep it Kustom.” 13THFLOOR'S CAPABILITIES Project Planning: Trend Research - Color, Design + Retail Market Research Consumer Insights Project Definition + Focus Budget Planning Brand Integration Project Briefs Execution: CreativeDirection Art Direction Concept Development Visual Style Licensing Style Guides Style Guide Assets Design Language Brand Identity Systems Brand Guidelines Brand Marks Brand Mark Guidelines Product Branding Packaging Collateral Illustration Logos Logo Guidelines Icons Lettering Font Design Corporate, Service & Product Naming WHO WE WORK WITH We’re just as comfortable working directly with a client as we are with an agency. We work with CEO’s and Marketing Managers in Fortune 500’s and we work with Dream Weavers in visionary start-ups. We work with Madison Ave agencies and boutique design firms. Our unique skills and proven expertise provide valuable opportunities for a wide range of brand and product involvement- for a client or an agency. SELECT VICTIMS ACTIVISION AMMO BOOKS ALEEDA WETSUITS BAD BOY MMA THE BRAND FACTOR BELL HELMETS BMG BRIAN SETZER ORCHESTRA BUNGIE SOFTWARE CLEAR CHANNEL CONVERSE EA ELEMENT SKATE FOX LICENSING & MERCHANDISING FROG DESIGN GIANT BIKES GIRO SPORT DESIGN HARLEY-DAVIDSON HASBRO HOT WHEELS LI-NING LIQUID AGENCY LIVE 105 RADIO MATTEL McELROY FCB MIDWAY GAMES MOUNTAIN DEW MTV NBA NICK EGAN NIKE NXTZ OAKLEY OGILVY & MATHER OP O'NEILL WETSUITS & SPORTSWEAR PACIFIC COAST POWER & LIGHT PEPSI PRO-TEC QUIKSILVER ROCK SHOX SEX PISTOLS (Nick Egan) THE SIMPSONS SMASH MOUTH SMITH, SMITH & SMITH SPIN MASTER SPOT BIKES SPUN-OUT RECORDS SUPERCROSS BMX TBWA CHIAT/DAY TEAM DETROIT JWT TL PARTNERSHIP TYCO ULTIMATE FIGHTING CHAMPIONSHIP VIRGIN COLA VIRGIN INTERACTIVE WARNER BROS WWE X-96 RADIO X-GAMES YAHOO INTERNET LIFE YOUNG & RUBICAM ZOO / BMG RECORDS AWARDS & ACCOLADES 1, 2 & 3 COLOR GRAPHICS - BOOK ACTION SPORTS RETAILER MAGAZINE ADDY - BEST OF DIVISION: BRANDING ALT MAG - FEATURE ALTERNATIVEPICK.COM - FEATURED ARTIST BEST OF BUSINESS CARDS DESIGN - BOOK BEST OF BUSINESS CARDS 2 - BOOK BEST NEW VIDEO GAME DESIGNS - BOOK: PACKAGING BILLBOARD MAGAZINE C A - PHOTO ANNUAL COOL TRENDS MAGAZINE DESIGN IDENTITIES - BOOK: CORP ID FEATURE EFFECTIVE SALES CATALOG DESIGN - BOOK EXPLORING TYPOGRAPHY - BOOK GLOBIE AWARD: BEST WORLD WIDE PACKAGE DESIGN GRAPHIS MAGAZINE GREAT SPORTING GRAPHICS - BOOK GREAT T-SHIRT GRAPHICS - BOOK HOW MAGAZINE - LOGOS, IDENTITY & SELF PROMOTION. INC. MAGAZINE - GRAND PRIZE BRANDING LETTERCULT.COM - TYPE DESIGN LETTERHEAD & LOGO DESIGN 4 - BOOK LOGO LOUNGE 3, 4, 5 - BOOK LOGO LOUNGE MASTER BOOK 2, 3 LOGOLOUNGE.COM - INTERVIEW LOGO WORLD - BOOK THE NEW LOGO FROM CALIFORNIA - BOOK NEXT GENERATION MAGAZINE - BEST GAME PACKAGING OF ALL TIME POSTCARD GRAPHICS 4 - BOOK PRINT MAGAZINE PUBLISH MAGAZINE - BRANDING FEATURE UNIVERSITY OF BARCELONA - GRAPHICS EXHIBIT VIDEO GAME GRAPHICS - BOOK; PACKAGING WESTERN ART DIRECTORS CLUB |
