[ Design, Ad Campaign/Packaging/3d:Single OR Series ]
"Old-fashioned service"
Artist:
Sarah J. Coleman
[Copyright March 2008]
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Description:
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A series of six ads produced for Sainsbury's Pharmacy, UK.
The brief was to communicate 'old fashioned service, thoroughly modern medicine' by illustrating chuckle-worthy old wives tales (or are they?) for assorted agues and ailments.
Aged, wobbly, hand-drawn, idiosyncratic type was called for, so where no font could reach, Inkymole's nibs stepped in.
Type was drawn in a variety of secret magical inks on stained/handmade papers, along with incidental illustrations.
Scanned, with very little cleaning-up, they were topped with Sainsbury's house font to create the final posters.
The series was shortlisted for the CBS Outdoor Underground Writer prize (for copywriting and rendition).
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Rep:
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Bernstein & Andriulli
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Art Director:
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Ilinca Dumitrescu
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Agency:
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AIA, London
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Contact Artist
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View member page
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