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[ Illustration: Single ]   "Ignoring the Obvious"
Artist: Robert Carter

[Copyright 2010]
Description: The more successful companies become, the more difficult it is for them to recognize when they must change radically. Many industries are going to look very different tomorrow, yet today’s market leaders will probably be the last ones to transform themselves, even if they realize they must in order to survive. Why do companies find it so tough to tackle the obvious?
Art Director: Betsy Robichaud
Agency: Harvard Business Review magazine
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