I'm an artist first. I am a motion graphics creative and web designer. My company, Plasmalife (www.plasmalife.com) creates motion graphics for broadcast and film, flash animations for websites, and designs & implements websites. We also offer print & logo design. My career has been diverse, started as an Art Director in advertising, worked as an independent graphic designer, dabbled in industrial design for a German sports car company and spent many years as an illustrator (crazy editorial & hardcore realism for advertising). I've created three books (1 for William Morrow & 2 for Harper Collins), The Pop-up Book of Phobias, The Pop-up Book of Nightmares &The Pop-up Book of Sex. In recent years, turning art into motion has become a passion and that has become the main focus of my artistic work through my company Plasmalfe.