[ Posted: Feb 20, 2006 ]
Naoya Wada has founded Never Without, an interactive advertising company based in Atlanta, GA.
Never Without was conceived by a team of seasoned interactive marketers to meet the market need for resources and to provide a hub where experts could effectively collaborate with others of their caliber and propel industry innovation. The organization consists of a network of interactive talent from around the country connected through the latest communication technology and centralized under the direction of senior-level strategic, creative and production direction. The model facilitates scalability and flexibility and ensures highly effective work, giving clients of any size the thought leadership and depth of resources to create unique solutions for their interactive marketing problems.
Never Without launches a microsite for the new RAV4. http://www.rav4redesign.com/
The first of a series of microsites for the south-eastern Toyota region, Never Without's Naoya Wada designed and produced the Flash/XHTML based site which highlights the new vehicle's features. Utilizing backend programming, he tied into the database driven inventory system pre-set by Toyota allowing visitors to check availability of the car in their area quickly and easily.