[ Posted: Aug 04, 2008 ]
Kurt Ketchum has a love for lifestyle product design. And when this passion meets EXPN's X Games, we have the new Pottery Barn Teens "Back to School" theme for Fall 2008. Introducing the PB Teen's X Games Collection: murals and accessories featuring extreme scenes for supreme style.
Ketchum's overriding theme is "Be Your Own Hero". Mixing in his signature richly textured layers of characters, letters, numbers, symbols and backgrounds, he created a world that lives beautifully in this market. The message is spot on for today's world and this audience. As much as we have those whom we admire as our heroes, there is something worth noting about loving the hero in us all.
Does he have an unholy amount of fun with lifestyle product design? What do you think?