[ Posted: Apr 06, 2010 ]
As posted on Stockland Martel's blog written by Kristina Feliciano
As announced in the Wall Street Journal last month, a pro-print campaign spearheaded by five major magazine publishers launched this month. "Magazines: The Power of Print" will deploy ads in close to 100 magazines this year, including People, Vogue, and Ladies' Home Journal, according to the Journal. The first in the series, which appears in Rolling Stone, features a portrait of Olympic medalist Michael Phelps by our own Jim Fiscus (above).
The publishers behind the campaign are Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media. The agency was Young & Rubicam.
"A lot of us sat back for way too long and listened to all this abuse and said nothing about it," Wenner told the Journal. "Meanwhile, we sit on top of one of the greatest mediums."
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