[ Posted: Apr 07, 2010 ]
The behind the scenes video of the making of AT&T's International "Hands" print campaign talks to the photographer, Andric, hand painter Guido Daniel, Model Ryan Serhant and Brian Locascio Creative Director. "We set out to do something as art, something that has integrity. The fact that we are using these hands to represent countries is an artistic way to make people stop and think", says Brian Locascio, BBDO Atlanta.
Each shoot represents a country, this 27th edition is England and to demonstrate that Guido Daniel is painting a Tea Pot.
Andric has won an Altpick Award his for his previous AT&T "Hands" series, he continues to photograph the series and comments, "Even if I see the 2 kinds with a jungle around it for the 50th time at the airport, I'm still going to be surprised and kinda of explore that landscape a little more".
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