New work by Jim Fiscus: Schick's Hydro Razor
[ Posted: May 13, 2010 ]
New work by Jim Fiscus: Schick and the Atlanta Ballet
by Kristina Feliciano
Jim's new print campaign introducing Schick's Hydro razor, which features a "gel reservoir" in place of the standard moisturizing strip, started appearing in magazines this month. The ads were created by JWT in New York.
"It's by far the biggest launch we've ever done, our largest capital commitment for R.& D. and marketing, and by far the best technology we've ever come up with," Brad Harrison, a Schick brand manager, told The New York Times in an article on the campaign.
Related Links
