[ Posted: Jun 09, 2011 ]
Illustrator Denise Hilton Campbell worked on a job for McDonald's with IW Group, Inc. in LA. McDonald's wanted to promote their Asian salad in select restaurants across the nation. The idea was to feature the salad in a poster with a Chinese fan in the background showing an attractive design made up of the various ingredients of the salad.
From the beginning it appeared that there might be some changes along the way so it was decided that rather than make one illustration, Denise would do the elements individually to allow for more flexibility with the composition and to save time. "The deadline was tight and we worked long hours, but I have to say I actually enjoyed the drama and those involved were great to work with. It was a collaborative effort.", Denise comments.