[ Posted: May 04, 2012 ]
Cade Martin recently shot the campaign for The One Show for the main gala, which is taking place this week in NYC.
Cade created the dreamy campaign where animals and creatives are inspired to create ideas in abundance. Using props and a local taxidermist, the animals included were a giraffe, bears, zebras and deer, the shoot took place in the basement of a photo studio in Washington D.C.
"Most of my work is location, so this was more of a studio approach," he said. "We created the look with about 20 movie lights so each character had its own light like a stage production. It took a full two-day shoot to tell the story."
The six-month long campaign included 35,000 posters distributed to over 60 countries and running on industry websites.
- One Club