[ Posted: Aug 09, 2012 ]
Lorraine Tuson was asked by Steve Krahn of BVK to create illustrations that call attention to the "small guys"- Citgo gas station owners/managers who had great stories. In this case the owner was a strong community member who supported local teams, raised money and was well regarded by the small town where the station was located. Lorraine enjoyed working on this "feel good" piece that celebrated people connecting with others. "It was good to see a larger company using this way to promote."
Citgo's successful campaign rose awareness of the brand while doing it in a very personal way. The illustrations gave each 'station story' a refreshingly individual interpretation which resulted in a unique and interesting campaign. We love seeing real life stories behind the brand.