[ Posted: Aug 22, 2012 ]
In 1945, Marcel Bich and his partner Edouard Buffard manufactured a new fountain pen and mechanical pencil parts in Clinchy, France forming the corporation known today as BICİ. The BIC Boy was first designed in 1961 by the world famous French graphic designer Raymond Savignac. The original visual showed a French schoolboy in uniform, with a BICİ pen held behind his back. The schoolboy's head represented the pens' new tungsten carbide ball. The image was later stylized to become part of the BIC logo, and is perhaps one of the most well known corporate images in the world.
Alice Blue decided it was time to finally answer the age old questions... what exactly does the BIC boy look like from behind? To do so, they took him from a one-dimensional plane into their three-dimensional world. Once created within this space, they could alter angles, change and adjust lighting and finally give their BIC boy their robust interpretation.