News

Brian Cummings Rolls with the Dough'nuts'

Jul 29, 2014

Brian Cummings recently was part of creating a brand from the ground floor up.

Vincent Van Doughnut was a month away from launching when they asked for Brian for some help. VVD owner, Brian Marsden, wanted the brand ("hand made from scratch" artisanal doughnuts sold from a van named Clyde) to feel like a ripped up Ramones t-shirt. Ok. Done. What next? "Can you wrap a 1960 Grumman Olson delivery truck with graphics in two weeks?" "Sure, why not. What I did not expect is how fast things would take off.", says Cummings.

Recently, VVD was a winner on season 2 of Cooking Channel's Donut Showdown. A sweet $10k pay day. Nice dough.

Brian Cummings and crew designed logo/branding / truck graphics / apparel / ads and promo photography. (New website coming shortly from our friends at Boxing Clever).

Read more on Brian's blog, click on the link below.

Copyright Brian Cummings
Copyright Brian Cummings
Copyright Brian Cummings
Copyright Brian Cummings
Copyright Brian Cummings
Copyright Brian Cummings
Copyright Brian Cummings
Copyright Brian Cummings