Repost from Morgan Gaynin's blog:
A recent project from Carlo Giambarresi and LA Ads in Toronto showcases the tremendous power of an effective collaboration. Celebrating the development of a new luxury highrise, the aim was to highlight the distinctive nature of the newest addition to the city’s skyline: in particular, its bright red color.
Carlo used that terrific brain of his to generate a very simple – yet striking – concept, and we have been blown away by its efficacy.
Many thanks to the art director, Coni Kennedy, and we can’t wait to see the next installments of this great project!
