It's this adaptability that makes him the man to know. And it's this adaptability that's made him so successful. The 54-time Emmy nominated, and 21-time Emmy winner has worked internationally, under the radar for multiple agencies, design boutiques, networks and post house companies, always searching for the next opportunity. Like a mercenary. A samurai marching the countryside with a DVD reel.
So why is Brauer a special artist? It's his eye. His feel for the project. His ability to know exactly what the client needs to see. The musical quality of his work.
And what else? It's the fact that Bruce Brauer will Hook you up.
This January, CBS called Brauer and wanted to be Hooked up. Exclusively!
At 41, Brauer put his retirement, success in the commercial world and his company "Little Siberia" on hold while turning his focus on CBS as Creative Director / Director of Advertising and Promotion. He was given the challenge of positioning the 3rd place broadcast station into a winner.
And Brauer is no stranger to television. He was Hooking up NBC for nearly a decade as Design Director before his commercial endevours. Cutting his teeth on the Peacock brand and making the station number one during the 1990's. "It was fun...But one more Peacock graphic and I was going to blow my head off!"
"Having full control of branding and promotion for CBS was an enticing offer." "The look and feel of Channel 2 will be a new experience and a fresh approach to the way we advertise and promote the broadcast stations." "Corporate trends can be altered and I intend to try new things with a fresh clean slate." "A new philosophy and workflow throughout the station needed to be formulated and implemented for this metamorphosis to begin."
What are your inspirations?
The message concept and legibility are first. The design is simply the sugar coating. Did anyone play a significant part in your maturation as an artist?
Growing up in NYC and attending Art & Design High School in the Eighties was a crucial role in my life. Meeting and bonding with so many talented teachers and peers at that early age had to mold me artistically and technically. What's your favorite medium to work in?
I love to design on the computer.
It is so fast and the control for change is right on your laptop. What is your favorite way to work?
I receive a brief or statement from the client along with their strategy research bullshit and I throw it in the garbage.
Then I pencil out my ideas and sketch logos, ideas and storyboards. I make a few kick ass style frames and a several motion tests in After Effects to sell the idea and then drink a fresh Cappuccino.
While polishing my Emmy Awards...I get lost in a trance and splendid visions appear out of nowhere.
I love to collaborate.
Getting a team of people together with big ideas and narrowing it down... Or a fresh Cappuccino. Because your work is so diverse from project to project, what do you draw from to start a job? With each job being so different, how does your vision come together? How do you develop your vision for each different project?
I don't know how to explain it other than using common sense. Make it easy to understand while I captivate you with the bells and whistles. Budget has a lot to do with the ideas as well. Deadlines can effect your approach.
My job description differs with each project.
At times I am the Creative Director, Director, Designer, Animator, Illustrator or Producer.
You check your ego at the door and have fun.
I never forget that I get paid to make pretty pictures.
Bruce Erik Brauer: www.LittleSiberia.tv
- Contributed by Neil Punsalan>> See other member spotlights on the member spotlight index
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