THE ULTIMATE SOURCE FOR CREATIVE TALENT

 

Member Spotlight

 

Member Spotlight - Tom Nick Cocotos


[June 2, 2008 ]   Tom Nick Cocotos is a freelance illustrator based in New York City and Miami. He has an undergraduate degree in electrical engineering from Columbia University and a masters degree from The School of Visual Arts. His collage work has appeared in most major publications, numerous ad campaigns and book covers, has been animated for websites and continually breaks ground. Tom is also an adjunct professor at The Fashion Institute of Technology.

Here he sits down with Jackson Taylor, poet, novelist and one of the founders of the Graduate Writing Program at The New School, to answer questions about how his career took shape.


You didn't start out studying art did you?
No. My parents were proud the day I graduated from Engineering School but I was miserable. Within a few weeks I went to them and told them "I have decided not to pursue engineering but would like to study fine art instead."

What was their reaction?
My mother openly wept and my father said he was extremely tired for no apparent reason. But in truth it wasn't all that big of a leap for them. There were many artists in our family. My mother's cousin is the legendary George Lois, my grandmother was a painter and clothing designer. And as a child I was always drawing and painting and assembling strange little projects with objects I'd found.

Who were the people who influenced you when you went into art?
Probably my most significant mentor was Marshall Arisman. When I brought my portfolio to The School of Visual Arts, though I had no formal training of any kind, he pulled me directly into the graduate program and there I thrived. As a mentor, he was attentive-and provocative without being intrusive-exactly what I needed at that time. He told me when you start working with art directors you'll be inundated with many opinions-so now's the time to develop and strengthen your own powers of observation from within. I began to visit museums obsessively. I became more and more fascinated by illustrators that I encountered at museums, particularly the collage artists, those that worked in pen and ink and those that had fun with color. People like Hannah Hoch, Egon Schiele, Matisse, Romare Bearden, Robert Rauschenberg... the list goes on and on.


Did you feel that you had to abandon fine art to pursue illustration?
To me illustration was and is fine art. The narrative elements of illustration appeal to any number of people and are egalitarian in their comprehension. I draw on that idea all the time especially when I'm trying to convey and bring to life the ideas of an art director. To me that narrative relationship to fine art is paralleled in poetry as well. Some schools of poetry rely on lexicon and others on syntax. The way some poets make their poems by looking up random words in a dictionary is not that interesting to me. I am interested in syntax; a point of view.

Is all the work you make for clients these days?
No, but the work I do for clients is very public, particularly that which is commissioned for advertising. I remember doing a cover for US News & World Reports and spotted four people reading it in one day. And then the next day I saw an ad I did for Nabisco all over town. I also remember the first piece I did for print, for Playboy magazine. I went to a newsstand and looked at my image in the magazine. I was amazed by that; being able to go to a public place and see my work. I love that about illustration. The work I do for myself however I keep very private, showing it only to close friends.

Have you ever thought of bringing that work more public?
Well lately I've been working on a series of portraits of writers and artists. I'm picking people not for fame or notoriety but whose work or way of thinking about work interests me.

Can you give some examples?
The poets Marie Ponsot, Sapphire and Hettie Jones, visual artists Ultraviolet, Mitch Epstein and of course Marshall Arisman.

That is quite an eclectic group.
Yes and I'd like to include composer William Finn and maybe someone like Kate Braverman. Unlike advertising and magazine work these portraits are large: 2 x 2, 4 x 4 and 8 x 8 foot panels. There done freely in multiples each capturing different aspects of my subjects.

What inspires you in your work?
Travel. I travel widely to keep my eye active and alert. I keep studios in Miami, NYC and the North Fork of Long Island. I tend to stay in one spot while I obsess about a project. On a recent trip to Paris I spent hours on the Metro focusing exclusively on capturing the fantastically strong faces of those that live in that city. Another trip I spent days studying the large panels of Tolouse-Latrec. I'm fascinated by the way he layered canvas. When I'm in New York, I often visit a life drawing class that has timed poses. I challenge myself to incorporate collage in the brief time allowed.

The reason I explore in this way is because the freedom and discovery it affords leads me to new styles and visions. For example a few years ago one of my small pen and ink sketchbooks was on display at an art show, and the response to those images was so strong that it couldn't be ignored. I created a whole new illustrator alter-ego. I sound like Sybil- scary...scary. (laughs) But it's more playful than that! As this new style of line drawings emerged and grew popular, I named the person drawing them Dino Sotococo-- and the straightforwardness of his work-and of course he's a part of me--has appealed heavily to advertisers looking to communicate information simply and directly. (You can see his work at www.sotococo.com.)

Has this lead you to new clients?
Yes and new challenges. Recently a clothing designer has approached me about doing a line of graphic designs for him. I've been experimenting with them and I'm getting very excited.

As far as careers in art are concerned, you are a major success... in parting is there anything you haven't done yet that you'd like to try?
I'd like to do billboards as art pieces--like the portraits I do, and that's the side of me that thinks big- but I'd also like to do handmade collage and post them in public places. I'd photograph them and then watch to see how long they last before the rain washes them away. I think it's a humble prospect-to create something that like human life is only here a short time. It reminds me of how precious life is. I've been very lucky in my life and turning over a part of what I make in that way might lead to all kinds of complicated thoughts and experiences. It's the immediate forms we create that keeps life interesting-and every child is born knowing that.



>> See more work from Tom Nick Cocotos

>> See other member spotlights on the member spotlight index

>> Find out more on how to become an altpick.com member