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Member Spotlight - Christoph Hitz


For illustrator Christoph Hitz the key to the success of his satirical visual commentaries is in the idea. "It's not so much the accuracy of the drawing," he says, explaining that "there are artists who can technically draw better than me. For me, it's the whole recipe that makes it successful: the color, the style, the concept behind it. I'm there pretty fast."

Since the early eighties the Swiss born artist's work has evolved from being rooted in comic strips to being more conceptualized and stylized. Blame it on New York. "I think New York is about quick, fast one liners, or funny, stunning, and perplexing images. I've moved away from elements like bubbles, and motion lines. As a result my work has become more intellectual. Because I had my roots in comic strips, I'm more sympathetic with the ant-hero than the hero" he says.

When doing a political cartoon, Hitz says he is sometimes frustrated by the limitations that are often imposed. "It's happened more than once that a magazine will call me for a political drawing, I'll submit several sketches and they are turned down. The point is that the art director won't bring it any further if they don't agree with the politics," he says.

Over the years, Hitz has worked hard at developing trusting relationships with clients. For example: He convinced art director Dottie Jones of Investment Advisor Magazine into using his illustration of a champagne glass over a bug for its Y2K cover, an image she initially did not want to use. Hitz's efforts paid off when that cover was awarded Society of Publication of Designer's Best Trade Magazine Cover for 2000.

After visiting New York in the mid-80s, Hitz knew he had to leave Switzerland. "It was one of those once-in-a-lifetime trips. I spent three days walking the city and was hooked," he says.

As a schoolboy, Hitz always looked forward to creating a drawing to accompany his history reports. Being dyslexic, he often struggled with the written part and excelled at drawing. Recalling one of his first inspirational memories, he says, "I drew a big, red, full page parrot when the rest of the class made tiny black birds. That red parrot was visible all the way across the room."

After graduating as a graphic designer from the Kunstewerbe Schule in Zurich, at the top of his class, Hitz spent time working for ad agencies, newspapers and magazines in Switzerland. In 1984 he teamed up with copywriter friend, Fedor Frank, and started a monthly comic strip called "Fish & Partner" for Media Daten Magazine, which ran for two years. He has since come to appreciate the spontaneity that editorial work offers: "I like the idea that I get to invent a new character every time," he says.

In his earlier days Hitz used gouache and masking film when working on assignments for RCA Records, The Village Voice, the Washington Post and 7Days. He has since switched to Photoshop for most assignments.

As well as having clients such as The New York Times, Time magazine, Business Week, Fast Company and U.S. News & World Report, Hitz can now add Dow Chemical. The company recently sponsored a contest in which artists from five continents were asked to submit their vision of a painted streetcar, which would be unveiled in Dusselldorf, Germany, in October, 2001. Hitz's design won for the United States.

"My idea was to depict the U.S. on Mars," says Hitz, who plans to attend the unveiling of his streetcar. "I wanted to show how the U.S. exports its lifestyle, like delivering a pizza to the space station. It's never about how many pictures were taken in space, or avoiding collisions with meteors. It's about getting pizza. On my streetcar I've images of Harley motorcycles and a baseball game."

Hitz spoke to altpick.com from his home in the Catskills, where he lives with his wife, Deborah, and son, Emmett.

When sketches are sent back because they're not 'politically aligned,' what do you do?
I go back and forth, but it's hard. Recently I was commissioned to do an illustration about Beijing hosting the Olympics. I wanted to do a drawing of a big Panda bear wearing Olympic glasses. The paper turned it down because they didn't feel Beijing deserved to host the Olympics and wanted a communist drawing with the green suits instead. In the end I try to come up with a drawing I can live with. That's the backside of it.

How has technology changed your process?
I love gouache because it has a beautiful pigment. When you put it on a drum scanner - which for most magazines is set for photography and automatically sharpens everything - that brings out the brush strokes. Gouache is meant to look solid and flat. I was always disgusted by my reproductions after scanning and the brush strokes that could be seen with the naked eye. I discovered this could be avoided using Photoshop and I haven't stopped since.

Do you still sketch?
Now I sketch it and run it through Photoshop. The big thing about Photoshop is this: If you have a black line to do, and you get to the end and mess up, you can easily redraw the line without having to start from scratch. Sometimes I have three different versions of a head. Once it's scanned in then I can play with it or replace it. The difference is that there are people who have work entirely done in the computer from scratch.

Can you tell the difference? The computer tends to be a unifier. Even if I have a template there is not the same quality of line that you can do when you are in touch with the piece of paper. I want to see someone do it without being detected as doing it.

Whose work do you admire?
I admire Miro because he considers himself a figurative painter. He said, "If you can't see that this is a squirrel, Madame, that is not my problem." I admire Jeanloup Sierve for his black and white that looks like it's glowing, and Serge Clerc for his fluent brush and strong influence of the European comic industry.

What defines character for you?
It depends on the situation, but basically it's the average Joe.

Do you have a trademark?
Bold colors, ideas, bold colored shapes.

Have you reached your pinnacle?
If you're an illustrator, I don't know if you can determine that yourself. Maybe you look back and say, that was it. It's more like a plain with a few peaks in it. But the plain is as nice as the peaks.



- Contributed by Mary Beth Holland


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