News

Morrison Shoots the Future of Rocky Mountain Steel Industry

Nov 02, 2021

Marc Morrison just finished wrapping up an exciting new motion/stills campaign for the Purple Strategy agency on behalf of BP and Lightsource BP. The assignment had Marc and his team spend a day photographing the workers at EVRAZ Rocky Mountain Steel while they performed their duties at the famous mill - making both Marc and us here at Altpick think twice about referring to our occupations as “challenging”. Having been powered by coal for about 140 years, this mill will now be powered largely by solar energy, effectively making its products some of the world’s “greenest steel” out there.

“The creative team was fantastic and the experience unique”, said Marc, who went on to thank each individual person involved with the project: Rebecca Zdarsky, Shawn Vallera, Shira Golub at Purple Strategies; Eric Steinberg, producer; Yesenia Rodriguez, drone pilot/camera; Zachary Scheffer, camera 2; Linclon Terhark, sound 1; Jeff Knudsen, sound 2; Erin Hupp with BP; and Mary Grikas with Lightsource BP."

You can check out the fantastic photos taken at the steel mill along with a beautiful drone shot of the new solar panels here below.

Copyright ©Marc Morrison
Copyright ©Marc Morrison
Copyright ©Marc Morrison
Copyright ©Marc Morrison
Copyright ©Marc Morrison
Copyright ©Marc Morrison