Lisa Cyr's Publishes New Book

[ Posted: May 31, 2006 ]

Rockport Publishers is pleased to announce their new book, "Innovative Promotions That Work", by artist and author Lisa L. Cyr. This highly informative book examines how to create distinction through promotional initiatives that speak to the marketplace in ways that inspire, motivate, and get response. The 192-page, special production cover book, designed by AIGA Fellow Award recipient Clifford Stoltze, provides valuable insight into the strategy, concept, messaging, and production behind each promotional initiative featured, all accessible in a quick and easy-to-read format. Image and brand-building initiatives, campaign endeavors, keepsake promotions, publication and newsletter promotions, event invitations, announcements, and greeting cards are just some of the promotional projects covered. A valuable directory of suppliers and manufacturers is helpful in the sourcing of unusual materials and innovative processes when venturing outside the norm. Special sidebars on creative inspiration, brainstorming and ideation development, innovative production techniques, and the exploration of entrepreneurial endeavors assists creatives in staying on top of their game. In addition, a traveling lecture called “Creatively Speaking: Innovative Promotions That Work”, designed by the author, helps carry the message of innovative promotion to industry organizations, universities, and colleges throughout the United States and abroad.

Lisa Cyr's Publishes New Book

Related Links

- Cyr Studio LLC's Altpick Portfolio

- Stoltze Design's Altpick Portfolio

- Rockport Publishers