ARENA, swimwear apparel brand, releases a new global print campaign featuring a "Dream Team" of 11 top swimming athletes.
Photographer Garrigosa shot the campaign series showcasing the athletes including Paul Biedermann, World Champion 200m and 400m Freestyle; Milorad Cavic, World Champion 50m Butterfly; Aaron Peirsol, Olympic Champion 200m Backstroke, World Champion 100m Backstroke; Therese Alshammar, World Silver Medallist 50m Freestyle and more...
The clever quotes "I Feel Like a Gladiator, The Pool is My Arena", "I Know the Secret of Turning Water into Gold", "Imagine a 200 Pound Butterfly that Flies on Water", "It's not a Question of Glory. I Just Can't Live Without Swimming" and "I Can't Walk on Water, That's Why I Fly" are are just a few of the copylines in the campaign.
Client: Arena
Agency: Young & Rubicam Italy
Ex Creative Director: Vicky Gitto
Photographer and Postproduction: Garrigosa Studio
