Not too long ago Simon Puschmann had the pleasure to shoot an advertorial for BMW Magazine about "the people who live joy". They photographed people who live in the vicinity of the Spartanburg, SC BMW plant and who drive an X3. People who live joy.
Simon worked with Gaby Mayrhofer-Mik from BMW Magazine, Dirk Linke from Ring Zwei, Hamburg, Jake Mills from Jake Mills Productions, NYC and Shane Baskin from Black Box Studios, Charlotte, NC.
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