John Johnston was fortunate enough to be part of a story in the October issue of PDN. "At first I thought they were going to run a small sample of the Hoptober ad, a few lines about the work, and that would be it. After a 30 minute interview, multiple photos requested, I knew that we would get a little more space in the magazine.", comments Johnston.
The article focused on Johnston's work with Cultivator Agency for New Belgium Brewing Company. The one-shot campaign is a collage of eight different images, each image telling a story about the brand.
To read the entire interview, click on John Johnston's blog link below.
