San Francisco based photographer Jay Watson photographed a sports campaign to help launch a new product line for Magellan GPS called "Switch." The company went with a lifestyle and fitness theme that included use of their product in cycling and running situations using real triathletes at numerous locations.
"The biggest challenge of this shoot involved finding locations that had a wide diversity yet a close proximity. We needed a variety of settings to cover multiple sports and a long shot list. Producer Judi Oyama scouted the Santa Cruz area which is one of my favorite places to shoot. Northern California has almost everything for location work. The client was pleased and it we had a great time working with the athletes."
- Jay Watson
