Scott Lowden's campaign for the Grand Canal Shoppes in Las Vegas, created by Atlanta ad agency House of Current, has been recognized with a Silver Award in the 2015 Graphis Advertising Annual.
"As a creative person, I’ve always looked at the Graphis Award books as the pinnacle of creativity, so it’s truly an honor to now be included within those pages", says Lowden.
The images were shot on location throughout the very distinctive Grand Canal Shoppes, including on their namesake canal. Scott's goal was to convey the luxury retail available in what was formerly called The Shoppes at the Palazzo, while making sure that the canal was also prominently featured. The campaign appears in print, outdoor media, transit ads, in-mall collateral and on digital screens from McCarran airport to The Strip.
Client: Grand Canal Shoppes, General Growth Properties
Agency: House of Current
Creative Director: Wendy Lowden
Account Director: Lisa Maloof
Stylist: Christian Classen
H&M: Kara Ramos
Model: Yaya (NEXT)
