Earlier this spring, photographer Brian Kuhlmann teamed up with Electra Bicycle company for a 6th year of creating new, dynamic imagery for their catalog and website. The first element of the campaign this year is titled “My City, My Loft”, and features portraits of fun, outgoing personalities to match fun, outgoing bikes.
Brian says: “One of the best parts about working with this client is that we talk about a direction, and then they let me run wild with the talent…”
Whether they are running wild around the city, riding bikes on the boardwalk, or playing in the studio, this shoot is always one of Brian’s favorites.
