Photographer Scott Lowden, who’s mainly been focused on shooting lifestyle imagery during the past 10 years, recently got the opportunity to go to Las Vegas and work with Atlanta ad agency House of Current. Shooting a branding campaign for Fashion Show Mall, the project (except for it’s stills) required Scott to direct and capture video which could be displayed on the new 90-foot tall video screens occupying the Vegas Strip. In order to achieve this, he was faced with the difficult task of coordinating some 25+ crew members and a DP who had experience in feature-film (along with his own team). Scott also made sure to use his favorite lighting gear, all the way from LA. As Scott put it himself, it was “quite the big production”.
For a quick behind-the-scenes peek from the set, click on the Vimeo link below.
To see more of Scott’s work, be sure to check out his personal website, click on the link below.
