Designer, Illustrator

Dave Parmley Kustom Kult Studio

KUSTOM KULT SHOP
KUSTOM KULT
Behance
Altpick.com Artist Spotlight
Gnarly Magazine Feature

KUSTOM KULT ORIGINALS

RAD ROD & CYCLE GEAR!

Art on Hoodies, Tees + Stickers
New apparel line available now from Kustom Kult
I've mas...hed up my lust for the alternative & endemic Action Sports & Motorsports worlds together, into my own twisted Kustom Kulture vibe.
Grab some genuine deluxe merch!
***The KUSTOM KULT SHOP LINK is above***


KUSTOM KULT DESIGN

WHAT'S WHAT
Kustom Kult has seasoned expertise at standout graphic design.

WHO DA GUY!!??
Kustom Kult Founder: Dave Parmley
The word “Kustom” is a Pavlovian bell to me. I have always been obsessed and stoked with anything creatively different. To be inspired and to care enough to meticulously hand craft, whatever it is, into something unique and to your personal vision is friggin' gold.

CRED
Trial By Fire: I am a seasoned veteran of the design world with roots deep in the Surf industry as Global Creative Director for O'Neill Wetsuits & Sportswear in Santa Cruz, CA. I went on to be co-founder of the lifestyle branding studio, 13THFLOOR, amassing heavy combat experience in endemic cultures within action sports, motorsports, entertainment and youth markets.

VALUE IN KUSTOM
My obsession is to hand craft original & distinctively stylized design. My experience and expertise in my process will engage your tribe and set the work apart. The "Kustom" will forge incredible value into your brand.

"The value of forging Kustom into a brand using hand wrought expertise is the heart & soul of Kustom Kult."

PROPS
During my career I am honored to have been recognized by some of the world’s most prestigious design organizations, including awards and recognition from the likes of HOW, Graphis, Print, Logo Lounge, Letter Cult, Alt, AltPick, Western Art Directors and The Addy Awards. My work has been published in a plethora of books, magazines and blogs and I have also co-authored & designed a nutty little alternative children’s book.

VICTIMS
Some of the clients we have had the privilege to partner with include 20th Century Fox, Bungie, DC, Disney, EA, Element, FOX Sports, Harley-Davidson, Hot Wheels, Mattel, MTV, NBA, Nike, O’Neill, Pepsi, UFC, Universal Studios, WWE, Warner Bros & X Games.

PLAYGROUND
We craft our uniquely stylized work for alternative cultures within action sports, motorsports, entertainment and youth markets.

CAPABILITIES
Brand Identity
Logos
Logotype
Product Branding
Athlete Branding
Hand Lettering
Kustom Typography
Font Design
Icons
Package Design
Style Guides
Apparel Grafix
Nutty Illustration
Brand, Service & Product Naming

CREED
Stoke Your Tribe Through Hand Wrought Design!

KEEPIN' PORTLAND WEIRDEST!
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  • Images
  • Galleries
  • Dave Parmley Kustom Kult Studio
    NEW SHOP! STICKERS! * KUSTOMKULTSHOP.COM *
    Dave Parmley   Kustom Kult Studio - NEW SHOP! STICKERS!  * KUSTOMKULTSHOP.COM *
  • Dave Parmley Kustom Kult Studio
    CHECK THE NEW SHOP! — KUSTOMKULTSHOP.COM
    Got the NEW SHOP up & running - take a peek and let me know what you think?
    Dave Parmley   Kustom Kult Studio - CHECK THE NEW SHOP! —  KUSTOMKULTSHOP.COM
  • Dave Parmley Kustom Kult Studio
    HELL BENT RIDER - Art on Tees
    Originally Intended to be for Harley-Davidson’s Black Label line (my design client,) I said “Hell No!” and kept this design for KUSTOM KULT ORIGINALS instead. Stoked to now offer you this grinning skele-rider who DIED FREE. More to the core. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - HELL BENT RIDER - Art on Tees
  • Dave Parmley Kustom Kult Studio
    VULTURE VIBE - Sunset 70s - Art on Tees
    VULTURE VIBE - Sunset 70s THE TIME HAS COME - RIGHT YOUR WRONGS!! Yes, now you can own your very own Kustom Kult Vulture complete with a belly full of carrion, and you guessed it, a freshly plucked eyeball of course. Right your fashion wrong and add this bone- pickin’ foulest of fowl to make your wardrobe right! Uh, yeah. I’ve always wanted to draw my own Kustom Kulture Vulture and the day has finally come! Super-stoked to offer this bad boy buz- zard for your pleasure. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - VULTURE VIBE - Sunset 70s - Art on Tees
  • Dave Parmley Kustom Kult Studio
    VULTURE VIBE - The Blues - Art on Tees
    VULTURE VIBE - the Blues THE TIME HAS COME - RIGHT YOUR WRONGS!! Yes, now you can own your very own Kustom Kult Vulture complete with a belly full of carrion, and you guessed it, a freshly plucked eyeball of course. Right your fashion wrong and add this bone- pickin’ foulest of fowl to make your wardrobe right! Uh, yeah. I’ve always wanted to draw my own Kustom Kulture Vulture and the day has finally come! Super-stoked to offer this bad boy buz- zard for your pleasure. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - VULTURE VIBE - The Blues - Art on Tees
  • Dave Parmley Kustom Kult Studio
    VULTURE VIBE - Stone Cold Gray - Art on Tees
    VULTURE VIBE - Stone Cold Gray THE TIME HAS COME - RIGHT YOUR WRONGS!! Yes, now you can own your very own Kustom Kult Vulture complete with a belly full of carrion, and you guessed it, a freshly plucked eyeball of course. Right your fashion wrong and add this bone- pickin’ foulest of fowl to make your wardrobe right! Uh, yeah. I’ve always wanted to draw my own Kustom Kulture Vulture and the day has finally come! Super-stoked to offer this bad boy buz- zard for your pleasure. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - VULTURE VIBE - Stone Cold Gray - Art on Tees
  • Dave Parmley Kustom Kult Studio
    VON SKULLY TEE - Octane Orange - Art on Tees
    VON SKULLY Octane Orange Eye poppin’, skull burnin’, spikey helmet wearin’, tongue drool-in’, fly infested goodness- just for you- back from the dead & straight to your sad closet from the mad crypts of Kustom Kult. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - VON SKULLY TEE - Octane Orange - Art on Tees
  • Dave Parmley Kustom Kult Studio
    VON SKULLY TEE - Bonehead Blue - Art on Tees
    VON SKULLY Bonehead Blue Eye poppin’, skull burnin’, spikey helmet wearin’, tongue drool-in’, fly infested goodness- just for you- back from the dead & straight to your sad closet from the mad crypts of Kustom Kult. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - VON SKULLY TEE - Bonehead Blue - Art on Tees
  • Dave Parmley Kustom Kult Studio
    VON SKULLY TEE - Purple Reign - Art on Tees
    VON SKULLY Purple Reign Eye poppin’, skull burnin’, spikey helmet wearin’, tongue drool-in’, fly infested goodness- just for you- back from the dead & straight to your sad closet from the mad crypts of Kustom Kult. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - VON SKULLY TEE - Purple Reign - Art on Tees
  • Dave Parmley Kustom Kult Studio
    KUSTOM FLYING EYEBALL - Art on Tees
    The KUSTOM KULT take on the legendary Flying Eyeball. Good kustom vibes! Life is just not complete without one of these in your closet poised & ready for flight. ...Get this killer art on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - KUSTOM FLYING EYEBALL - Art on Tees
  • Dave Parmley Kustom Kult Studio
    RAD DEVIL STICKERS!
    Sticker Bomb Madness - New sticker drop in the shop!
    Dave Parmley   Kustom Kult Studio - RAD DEVIL STICKERS!
  • Dave Parmley Kustom Kult Studio
    KUSTOM KULT ORIGINALS - RAD ROD & CYCLE GEAR!
    KUSTOM TEES **In The Shop Now!** Eye poppin’, eyeball pluckin’, skull burnin’, spikey helmet sportin’, tongue droolin’ beasties of fly infested goodness- just for you- back from the dead & straight to your sad closet from the mad crypts of KUSTOM KULT ORIGINALS Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! ....Get these designs on short sleeve T-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - KUSTOM KULT ORIGINALS - RAD ROD & CYCLE GEAR!
  • Dave Parmley Kustom Kult Studio
    STICKERS! STICKERS! STICKERS!
    New KUSTOM KULT Sticker Drop!
    Dave Parmley   Kustom Kult Studio - STICKERS! STICKERS! STICKERS!
  • Dave Parmley Kustom Kult Studio
    KUSTOM KULT LOGO - Art on Tees
    The logo that started it all. Represent the Kult & Kustom Kulture with this KK Original logo tee of the skull & wings of bone. A wardrobe must. ....Get this killer logo on short sleeve t-shirts, long sleeve tees, crewneck sweatshirts and pullover hoodies Link to the SHOP in my site • Be stoked and honored if you spend your hard earned cash on my Merch! Appreciate the support! Available to buy in the shop now! . . . . . . . . . . . . . .
    Dave Parmley   Kustom Kult Studio - KUSTOM KULT LOGO - Art on Tees
  • Dave Parmley Kustom Kult Studio
    EYEBALL N' PIPES
    Rad Kids American Hot Rod Apparel Line Graphic
    Dave Parmley   Kustom Kult Studio - EYEBALL N' PIPES
  • Dave Parmley Kustom Kult Studio
    KING OF HEARTS BAND LOGO
    Dave Parmley   Kustom Kult Studio - KING OF HEARTS BAND LOGO
  • Dave Parmley Kustom Kult Studio
    HARLEY-DAVIDSON + Black Label + Devil Series
    Working closely with the HARLEY-DAVIDSON West Coast Studio, and, while still at 13THFLOOR, I developed the feel of an "Old Skool" Vintage trend of the Devil "Live to Ride" series and turned it into a fully kustom library of hand drawn designs. These were built into whatever product application needs there were by the H-D Design team in MKE. Whenever possible Dave gave a "nod" to the H-D heritage by utilizing genuine H-D vintage fonts as a starting point and design elements and styling ques from product archives
    Dave Parmley   Kustom Kult Studio - HARLEY-DAVIDSON + Black Label + Devil Series
  • Dave Parmley Kustom Kult Studio
    HARLEY-DAVIDSON + Black Label + She-Devil Series
    Hot on the heels of the success of the Mens H-D Black Label "Live to Ride- Ride to Live" series featuring the DEVIL character, Harley-Davidson asked me to create a SHE-DEVIL character to complete the Womens Black Label Line. Stoked to oblige, I conjured up a Princess of Darkness- steeped in the fully vintage roots of H-D flavor and blazing in sell-through at retail... No cages for this She-Devil.
    Dave Parmley   Kustom Kult Studio - HARLEY-DAVIDSON + Black Label + She-Devil Series
  • Dave Parmley Kustom Kult Studio
    GHOST BRAND ID
    Dave Parmley   Kustom Kult Studio - GHOST BRAND ID
  • Dave Parmley Kustom Kult Studio
    HARLEY-DAVIDSON CRUISER GIRLS GRAPHIC
    Dave Parmley   Kustom Kult Studio - HARLEY-DAVIDSON CRUISER GIRLS GRAPHIC
  • Dave Parmley Kustom Kult Studio
    H-DMC
    Harley-Davidson Apparel & Accessories Key Art
    Dave Parmley   Kustom Kult Studio - H-DMC
  • Dave Parmley Kustom Kult Studio
    Ride Hard
    Harley-Davidson Apparel & Accessories Key Art
    Dave Parmley   Kustom Kult Studio - Ride Hard
  • Dave Parmley Kustom Kult Studio
    Harley-Davidson
    Black Label Apparel & Accessories Key Art
    Dave Parmley   Kustom Kult Studio - Harley-Davidson
  • Dave Parmley Kustom Kult Studio
    KUSTOM KULT PROMO
    Dave Parmley   Kustom Kult Studio - KUSTOM KULT PROMO
  • Dave Parmley Kustom Kult Studio
    BELL MOJO
    Skate & Snowboard Helmet Graphics
    Dave Parmley   Kustom Kult Studio - BELL MOJO
  • Dave Parmley Kustom Kult Studio
    Drop Helmet
    Bell+13THFLOOR (Now Kustom Kult) Helmet Graphics Collab
    Dave Parmley   Kustom Kult Studio - Drop Helmet
  • Dave Parmley Kustom Kult Studio
    X GAMES + Licensing + Skate Deck Art
    While I was with Eric Ruffing at 13THFLOOR, were responsible for over 120 unique works of art, illustration and graphics for the X GAMES product line. Decks, Shoes and Moto-X toy designs are some of the product groupings Eric & I adorned with appropriately psychotic graphics. Our client presented us with a challenge to produce designs that appear to be created by a multitude of uniquely different artists, designers and studios. Talk about keeping it fresh! Eric & I had to deliver appropriately on trend and "retail correct" assets, and proceeded to craft our "Keep it Kustom" vibe throughout every design, as usual, never using clip art and hand drawing the bulk of the Kustom Kreations. With line themes like Skulls, Creatures, 80's, Day of the Dead, Grunge, Crazee Carney, Interpretive X GAMES type and more, we had a friggin' awesome time "having at it" with this plethora of original collections. We do always dig having the opportunity of being a part of the amazing world of Deck Art!
    Dave Parmley   Kustom Kult Studio - X GAMES + Licensing + Skate Deck Art
  • Dave Parmley Kustom Kult Studio
    ELEMENT + "ICONS" Series + Rider Branding
    While Eric Ruffing and I were at 13THFLOOR, ELEMENT co-founder Johnny Schillereff asked us to create a series of logos for for their legendary team riders, BAM Margera, Mike Vallely, Bucky Lasek and Chad Muska. This special edition graphic recognizes them as ICONS among the sport. Each design was to be screened on the top of the deck in each applicable rider series. It was important for each design to effectively express the uniquely different riders personalities, beliefs and styles. For example, ELEMENT ICON BAM digs the winged creatures of the night we call bats and is notorious for his medieval decorating flair involving creepy-cool castles and trippy old-world heraldry. Each ICON also had to make blatant use of the ELEMENT tree logo as well as work as an obviously cohesive series that could be built upon with future riders. We were super-stoked to work with Johnny, Yvette, Todd, Mark and all the good peeps at ELEMENT.
    Dave Parmley   Kustom Kult Studio - ELEMENT + "ICONS" Series + Rider Branding
  • Dave Parmley Kustom Kult Studio
    FALLEN WATERMAN'S FOUNDATION BRAND ID
    Dave Parmley   Kustom Kult Studio - FALLEN WATERMAN'S FOUNDATION  BRAND ID
  • Dave Parmley Kustom Kult Studio
    FAST & FURIOUS MOVIE STYLE GUIDE LOGO
    Dave Parmley   Kustom Kult Studio - FAST & FURIOUS MOVIE STYLE GUIDE LOGO
  • Dave Parmley Kustom Kult Studio
    ALTERNATIVE ABCs
    FOR "ROCKER" MOMS- NOT "SOCCER" MOMS When is "A" not for "APPLE" in a Children's ABCs Book? When AMMO BOOKS asked Eric Ruffing and I, formerly of 13THFLOOR, to author and Illustrate an idea they had to publish a ground-breaking "ALTERNATIVE ABCs" book that re-defines the traditional ABCs book. How about "F" is for "FLAMES," "H" is for "HOTROD" and "M" is for "MOHAWK?" Eric Ruffing and I wanted to create an ABCs book for parents like us. People who want to introduce their kids to cool art and kustom design. We also felt it was time to rethink the words featured in the traditional ABC books and use language that is more hip, cool and relevant for our lifestyles and the times. A World For Each Word As you turn each page we wanted your next letter of the alphabet to bring you into it’s own unique little world- reflecting the appropriate style for that letter's word. You can smell the "Tiki Torches" at the Lua for "T is for TIKI," “GRAFFITI” looks like hand tagged graffiti from a wall in an alley, “MOHAWK” looks like a punk show flyer, “HOTROD” is a nod to the Vintage Era of Kustom Kar stylings by our hero, Ed "Big Daddy" Roth, etc… "T" is for What?!? We had completely finished all of the art for the page "T is for TATTOO" and then realized we HAD to have "T is for Tiki" in this book- absolutely positively no other way around it, friggin' duh, so we switched up with the letter "I is for INK" to salvage the "TATTOO" concept and so made this book and the world a better place. Be The First On Your Block! Now go out and BUY IT! If you don't have any kids, make some babies so you can read this to them! Actually- a fun read even if you don't have any kids... In the words of our good friends at LIQUID, "...Designed for kids but equally appreciated by people of all ages as well as fans of design..."
    Dave Parmley   Kustom Kult Studio - ALTERNATIVE ABCs
  • Dave Parmley Kustom Kult Studio
    ALTERNATIVE ABCs
    FOR "ROCKER" MOMS- NOT "SOCCER" MOMS When is "A" not for "APPLE" in a Children's ABCs Book? When AMMO BOOKS asked Eric Ruffing and I, formerly of 13THFLOOR, to author and Illustrate an idea they had to publish a ground-breaking "ALTERNATIVE ABCs" book that re-defines the traditional ABCs book. How about "F" is for "FLAMES," "H" is for "HOTROD" and "M" is for "MOHAWK?" Eric Ruffing and I wanted to create an ABCs book for parents like us. People who want to introduce their kids to cool art and kustom design. We also felt it was time to rethink the words featured in the traditional ABC books and use language that is more hip, cool and relevant for our lifestyles and the times. A World For Each Word As you turn each page we wanted your next letter of the alphabet to bring you into it’s own unique little world- reflecting the appropriate style for that letter's word. You can smell the "Tiki Torches" at the Lua for "T is for TIKI," “GRAFFITI” looks like hand tagged graffiti from a wall in an alley, “MOHAWK” looks like a punk show flyer, “HOTROD” is a nod to the Vintage Era of Kustom Kar stylings by our hero, Ed "Big Daddy" Roth, etc… "T" is for What?!? We had completely finished all of the art for the page "T is for TATTOO" and then realized we HAD to have "T is for Tiki" in this book- absolutely positively no other way around it, friggin' duh, so we switched up with the letter "I is for INK" to salvage the "TATTOO" concept and so made this book and the world a better place. Be The First On Your Block! Now go out and BUY IT! If you don't have any kids, make some babies so you can read this to them! Actually- a fun read even if you don't have any kids... In the words of our good friends at LIQUID, "...Designed for kids but equally appreciated by people of all ages as well as fans of design..."
    Dave Parmley   Kustom Kult Studio - ALTERNATIVE ABCs
  • Dave Parmley Kustom Kult Studio
    ALTERNATIVE ABCs
    FOR "ROCKER" MOMS- NOT "SOCCER" MOMS When is "A" not for "APPLE" in a Children's ABCs Book? When AMMO BOOKS asked Eric Ruffing and I, formerly of 13THFLOOR, to author and Illustrate an idea they had to publish a ground-breaking "ALTERNATIVE ABCs" book that re-defines the traditional ABCs book. How about "F" is for "FLAMES," "H" is for "HOTROD" and "M" is for "MOHAWK?" Eric Ruffing and I wanted to create an ABCs book for parents like us. People who want to introduce their kids to cool art and kustom design. We also felt it was time to rethink the words featured in the traditional ABC books and use language that is more hip, cool and relevant for our lifestyles and the times. A World For Each Word As you turn each page we wanted your next letter of the alphabet to bring you into it’s own unique little world- reflecting the appropriate style for that letter's word. You can smell the "Tiki Torches" at the Lua for "T is for TIKI," “GRAFFITI” looks like hand tagged graffiti from a wall in an alley, “MOHAWK” looks like a punk show flyer, “HOTROD” is a nod to the Vintage Era of Kustom Kar stylings by our hero, Ed "Big Daddy" Roth, etc… "T" is for What?!? We had completely finished all of the art for the page "T is for TATTOO" and then realized we HAD to have "T is for Tiki" in this book- absolutely positively no other way around it, friggin' duh, so we switched up with the letter "I is for INK" to salvage the "TATTOO" concept and so made this book and the world a better place. Be The First On Your Block! Now go out and BUY IT! If you don't have any kids, make some babies so you can read this to them! Actually- a fun read even if you don't have any kids... In the words of our good friends at LIQUID, "...Designed for kids but equally appreciated by people of all ages as well as fans of design..."
    Dave Parmley   Kustom Kult Studio - ALTERNATIVE ABCs
  • Dave Parmley Kustom Kult Studio
    ALTERNATIVE ABCs
    FOR "ROCKER" MOMS- NOT "SOCCER" MOMS When is "A" not for "APPLE" in a Children's ABCs Book? When AMMO BOOKS asked Eric Ruffing and I, formerly of 13THFLOOR, to author and Illustrate an idea they had to publish a ground-breaking "ALTERNATIVE ABCs" book that re-defines the traditional ABCs book. How about "F" is for "FLAMES," "H" is for "HOTROD" and "M" is for "MOHAWK?" Eric Ruffing and I wanted to create an ABCs book for parents like us. People who want to introduce their kids to cool art and kustom design. We also felt it was time to rethink the words featured in the traditional ABC books and use language that is more hip, cool and relevant for our lifestyles and the times. A World For Each Word As you turn each page we wanted your next letter of the alphabet to bring you into it’s own unique little world- reflecting the appropriate style for that letter's word. You can smell the "Tiki Torches" at the Lua for "T is for TIKI," “GRAFFITI” looks like hand tagged graffiti from a wall in an alley, “MOHAWK” looks like a punk show flyer, “HOTROD” is a nod to the Vintage Era of Kustom Kar stylings by our hero, Ed "Big Daddy" Roth, etc… "T" is for What?!? We had completely finished all of the art for the page "T is for TATTOO" and then realized we HAD to have "T is for Tiki" in this book- absolutely positively no other way around it, friggin' duh, so we switched up with the letter "I is for INK" to salvage the "TATTOO" concept and so made this book and the world a better place. Be The First On Your Block! Now go out and BUY IT! If you don't have any kids, make some babies so you can read this to them! Actually- a fun read even if you don't have any kids... In the words of our good friends at LIQUID, "...Designed for kids but equally appreciated by people of all ages as well as fans of design..."
    Dave Parmley   Kustom Kult Studio - ALTERNATIVE ABCs
  • Dave Parmley Kustom Kult Studio
    ALTERNATIVE ABCs
    FOR "ROCKER" MOMS- NOT "SOCCER" MOMS When is "A" not for "APPLE" in a Children's ABCs Book? When AMMO BOOKS asked Eric Ruffing and I, formerly of 13THFLOOR, to author and Illustrate an idea they had to publish a ground-breaking "ALTERNATIVE ABCs" book that re-defines the traditional ABCs book. How about "F" is for "FLAMES," "H" is for "HOTROD" and "M" is for "MOHAWK?" Eric Ruffing and I wanted to create an ABCs book for parents like us. People who want to introduce their kids to cool art and kustom design. We also felt it was time to rethink the words featured in the traditional ABC books and use language that is more hip, cool and relevant for our lifestyles and the times. A World For Each Word As you turn each page we wanted your next letter of the alphabet to bring you into it’s own unique little world- reflecting the appropriate style for that letter's word. You can smell the "Tiki Torches" at the Lua for "T is for TIKI," “GRAFFITI” looks like hand tagged graffiti from a wall in an alley, “MOHAWK” looks like a punk show flyer, “HOTROD” is a nod to the Vintage Era of Kustom Kar stylings by our hero, Ed "Big Daddy" Roth, etc… "T" is for What?!? We had completely finished all of the art for the page "T is for TATTOO" and then realized we HAD to have "T is for Tiki" in this book- absolutely positively no other way around it, friggin' duh, so we switched up with the letter "I is for INK" to salvage the "TATTOO" concept and so made this book and the world a better place. Be The First On Your Block! Now go out and BUY IT! If you don't have any kids, make some babies so you can read this to them! Actually- a fun read even if you don't have any kids... In the words of our good friends at LIQUID, "...Designed for kids but equally appreciated by people of all ages as well as fans of design..."
    Dave Parmley   Kustom Kult Studio - ALTERNATIVE ABCs
  • Dave Parmley Kustom Kult Studio
    H-D Patterns
    Womens Apparel & Accessories Key Art Patterns
    Dave Parmley   Kustom Kult Studio - H-D Patterns
  • Dave Parmley Kustom Kult Studio
    Hot Wheels Patterns
    Apparel And Accessories Tiling Pattern Designs
    Dave Parmley   Kustom Kult Studio - Hot Wheels Patterns
  • Dave Parmley Kustom Kult Studio
    LIVE TO RIDE
    ARTCRANK Show "Live To Ride, Ride To Live" Poster
    Dave Parmley   Kustom Kult Studio - LIVE TO RIDE
  • Dave Parmley Kustom Kult Studio
    HOT WHEELS STYLE GUIDE GRAPHIC
    Dave Parmley   Kustom Kult Studio - HOT WHEELS STYLE GUIDE GRAPHIC
  • Dave Parmley Kustom Kult Studio
    Hot Wheels Patterns 1
    Car Decal "Tattoo" Packs By Theme
    Dave Parmley   Kustom Kult Studio - Hot Wheels Patterns 1
  • Dave Parmley Kustom Kult Studio
    Hot Wheels Patterns 2
    Car Decal "Tattoo" Packs By Theme
    Dave Parmley   Kustom Kult Studio - Hot Wheels Patterns 2
  • Dave Parmley Kustom Kult Studio
    Hot Wheels Patterns
    Apparel And Accessories Tiling Pattern Designs
    Dave Parmley   Kustom Kult Studio - Hot Wheels Patterns
  • Dave Parmley Kustom Kult Studio
    Hot Wheels Patterns 3
    Car Decal "Tattoo" Packs By Theme
    Dave Parmley   Kustom Kult Studio - Hot Wheels Patterns 3
  • Dave Parmley Kustom Kult Studio
    HOT WHEELS + CAR TATTOOS
    Car Decal "Tattoo" Packs By Theme
    Dave Parmley   Kustom Kult Studio - HOT WHEELS + CAR TATTOOS
  • Dave Parmley Kustom Kult Studio
    RETRO + Brand Mark
    I met Roger from RETRO at the ART CRANK Portland show and struck up a conversation about art & riding and Roger vividly remembered seeing our poster that we designed (Dave Parmley & Eric Ruffing) for ARTCRANK, while with 13THFLOOR. This poster was showing, and seen by Roger, at the ART CRANK Las Vegas INTERBIKE show. We went from talking about skulls, bikes & vintage posters to eventually meeting up to redesign their Brand Mark. Nice! Eric & I have been working with the bike industry for years with clients like Giro, Bell, Rockshox, Spot Bikes, Cook Bros., Giant & Supercross BMX to name a few.
    Dave Parmley   Kustom Kult Studio - RETRO + Brand Mark
  • Dave Parmley Kustom Kult Studio
    Hot Wheels Patterns 4
    Car Decal "Tattoo" Packs By Theme
    Dave Parmley   Kustom Kult Studio - Hot Wheels Patterns 4
  • Dave Parmley Kustom Kult Studio
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    You Need A Great logo
    A Teaser of Brand Marks, Product Logos, product Line Logos & Apparel graphics Logos hand wrought by Kustom Kult
    Dave Parmley   Kustom Kult Studio - You Need A Great logo
  • Dave Parmley Kustom Kult Studio
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    DC = DEAD CLOWN
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio - DC = DEAD CLOWN
  • Dave Parmley Kustom Kult Studio
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    DC SHOES Shoe + Apparel Graphics
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    DOWNHILL DEMONS
    HJC HELMETS + Helmet Graphics
    Dave Parmley   Kustom Kult Studio - DOWNHILL DEMONS
  • Dave Parmley Kustom Kult Studio
    EYE FLY
    HJC HELMETS + Helmet Graphics
    Dave Parmley   Kustom Kult Studio - EYE FLY
  • Dave Parmley Kustom Kult Studio
    THE THING RADIO
    THE THING RADIO + Logo
    Dave Parmley   Kustom Kult Studio - THE THING RADIO
  • Dave Parmley Kustom Kult Studio
    STOKE YOUR TRIBE THROUGH HAND WROUGHT DESIGN
    Dave Parmley   Kustom Kult Studio
  • Dave Parmley Kustom Kult Studio
    Dave Parmley   Kustom Kult Studio
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