Usually, art directors hire photographers. However, when Matthew Bowie was asked by JFH Educational Academy to create images for their fall print campaign he knew he needed help. "I love collaborating and this was a fun opportunity to reach out to an art director I've wanted to work with for a while", Bowie says.
Matthew worked into the budget a fee for an art director and copy writer to help create a solid campaign for print and digital distribution. "We were all excited to work on the project since we had a lot of creative control. In the end everyone was blown away and and I was stoked by the impact of the campaign, which boosted interest in the school by 30%."
