Spruts Nuts just launched a complete rebrand. Judith Mayer was excited to worked closely with them to create an identity and packaging that reflected the quality of the product inside. To replace their typeset logo, she hand-lettered a custom logo for them for a handcrafted look, not slick and machined, to reflect their approach to creating their small-batch, sprouted nuts.
Patterns were developed for each nut & nut mix using gorgeous colors, but the labels for each product are kept monochromatic and simple, placed off center to show off the product.
With the assets created, Spruts rebuilt their website on their own and it is totally on-brand. (www.sprutsnuts.com) They printed their labels themselves, too. The system was also developed with growth of their product line in mind.
