The "Universal Technical Institute" commissioned Jeff Newton and his team to create imagery for an 11-page brochure. The images are also featured on a micro-website for the school's military recruits.
During their initial meetings, Jeff suggested following the same stylistic approach through both still and motion to capture student testimonials. UTI loved the idea and Jeff filmed and directed three 1-minute web spots. The videos have now taken off and are being repurposed into two :60 broadcast commercials with Jeff slated to shoot additional footage at the end of March 2011.
To view the brochure; please visit: http://www.jeffnewton.com/#/advertising-gallery/
The see the testimonials; please visit: http://www.jeffnewton.com/#/motion-gallery/
