David Pfendler worked with The ad agency BBH doing the \'Butt fingerprints\' for the new Levi print ads.
They appear in the May isssues of Cosmo, Glamour, Alure, People, GQ, Cargo, Rolling Stone, and others.
The photography is shot by Richard Avedon, and the 9 different imprints were hand done and digitally \'keyed in\" to the ads.
The ads will be running through the summer.
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