Each month photographer John Kuczala would produce images for The Guide section in "Walmart World" Magazine. The magazine would have several seasonal stories and Kuczala would work with the team at Pace Communications to come up with a concept for how to illustrate a feature.
"This was a fun project that involved recreating the Walmart logo by styling, model-making, and retouching, or a mix of all three, depending on the situation", comments Kuczala
