Artist Message


Altpick Awards Winner #5: Jury Vote: 2nd Place; Popular Vote: Second Place

Title: Old-fashioned service
Category: Design, Ad Campaign/Packaging/3d
Artist: Sarah J. Coleman
Art Director: Ilinca Dumitrescu
Agency: AIA, London
Rep: Bernstein & Andriulli

Description: A series of six ads produced for Sainsbury's Pharmacy, UK. The brief was to communicate 'old fashioned service, thoroughly modern medicine' by illustrating chuckle-worthy old wives tales (or are they?) for assorted agues and ailments. Aged, wobbly, hand-drawn, idiosyncratic type was called for, so where no font could reach, Inkymole's nibs stepped in. Type was drawn in a variety of secret magical inks on stained/handmade papers, along with incidental illustrations. Scanned, with very little cleaning-up, they were topped with Sainsbury's house font to create the final posters. The series was shortlisted for the CBS Outdoor Underground Writer prize (for copywriting and rendition).
Twitter Facebook Digg Reddit linkedin

Save "Sarah Coleman :: Altpick Awards Winner" as a favorite

Be notified when this page is updated:

Web Links

Inky Mole


Contact Sarah Coleman :: Altpick Awards Winner


44 (0) 1455 632819 (Office)


71 Rose Cottages Factory Road
Leicestershire LE10 0DW


Contact Rep: