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Jim Fiscus Shoots for Progressive's 'Ease the Pain' Campaign

[ Posted: Jul 10, 2013 ]


by Kristina Feliciano

A new print campaign photographed by Jim Fiscus for Progressive takes a mock serious approach, featuring portraits of men looking sad with a quote that tells their lovelorn story. "I thought we'd be together forever," reads one ad. "I guess life had different plans." The ads promote Progressive's total loss coverage as a way to "ease the pain." Funny stuff.

Jim Fiscus Shoots for Progressive's 'Ease the Pain' Campaign
[ Copyright Jim Fiscus ]

Jim Fiscus Shoots for Progressive's 'Ease the Pain' Campaign
[ Copyright Jim Fiscus ]

Jim Fiscus Shoots for Progressive's 'Ease the Pain' Campaign
[ Copyright Jim Fiscus ]

Related Links

- Jim Fiscus:: Altpick Awards Winner's Altpick Portfolio